🌎 This week, John sits down with Ben Lucas of Flow Athletic , who built one of Australia’s top boutique gyms, scaled it to seven figures, and eventually sold it. Ben breaks down how he designed a hyper-efficient 3,000 sq ft space, entered the market at the start of a trend, and built a community that fueled word-of-mouth growth. A behind-the-scenes look at the decisions, timing, and strategy behind building—and exiting—one of Australia’s most successful studios. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here ( https://usekilo.com/gym-world/ ) so you don't miss out. 📱 Socials: Flow Athletic - ( https://www.instagram.com/flowathletic/ ) Flow Athletic (website) - https://flowathletic.com.au 🎙️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 YouTube: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Flow Athletic's Journey and Success (3:06) Innovation and Market Differentiation (4:25) Decision to Sell Flow Athletic (8:18) Run a successful gym with Kilo (visit https://usekilo.com/ ) (8:51) Any regrets on selling? (10:00) Pricing and Space Usage (13:45) Staff Retention and Leadership Style (16:55) Marketing and Community Building (19:39) Transition to Head Coach of Sydney Marathon (24:09) Advice for Gym Owners Considering a Sale (25:33) Final Thoughts and Contact Information
