In this episode, I’m kicking off a brand-new three-part series on one of my favourite topics - marketing. When I had salons, marketing was something I loved, and it even won us a few awards. But here’s the thing: most salon owners completely misunderstand what marketing actually is. So today, we’re starting at the beginning, with the real definition of marketing. I’ll walk you through what I call the three functions of marketing: attracting, converting, and retaining clients. You’ll see why most salons only ever master the first part and how that keeps them stuck on a hamster wheel of constantly chasing new clients instead of building a business full of loyal ones. By the end of this episode, you’ll see marketing in a whole new light, not as something you only do on Instagram, but as everything you do from the moment a client hears about you to the moment they decide to come back again and again. IN THIS EPISODE: [00:51] The question every salon owner needs to answer: What is marketing? [02:16] Three definitions that redefine how you see marketing [03:01] Why most salons are good at attracting clients — but not keeping them [04:16] The maths behind one new client a day [06:13] The “leaky bucket” metaphor for salon marketing [08:51] The real work of marketing happens inside your salon Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week . If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Online Salon Marketing Course - Jump on the waitlist 👉 FOLLOW US! Instagram | Facebook | Website
