Marketing mistakes happen to everyone, even the so-called experts. We’ve seen everything from press releases that accidentally went viral for the wrong reasons to brand names so complicated even the CEO couldn’t spell them. But there’s something weirdly therapeutic about sharing these messes. One guest summed it up perfectly. If you’re only testing stuff you already know will work, you’re not really testing. The risk is tiny when something flops. The reward if it works is huge. So why are so ...
