Beyond the Brand: Building Ideas Worth Rallying Around with Sunny Bonnell

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Sunny Bonnell, Co-Founder & CEO of ⁠Motto⁠, about the powerful intersection of design and performance. Sunny shares her nonlinear career journey, emphasizing the importance of stirring emotion and inspiring action through creativity. The conversation delves into the essentials of brand transformation, the significance of visionary leadership, and how the design ecosystem is rapidly evolving with technology. Sunny also discusses her book, '⁠Rare Breed⁠,' which encourages leaders to embrace their unique and defiant traits as strengths, and introduces ⁠Vision Camp⁠, a program aimed at cultivating visionary leaders. The discussion explores the necessity of resilience, the pursuit of perfection in one's craft, and how to build brands around ideas worth rallying around.

In a rapidly evolving industry, how can we turn our unconventional traits into a catalyst for visionary leadership and impactful brand transformation?

Connect with ⁠Sunny Bonnell:

⁠⁠https://wearemotto.com/⁠⁠ 

LinkedIn⁠ Motto

Instagram Motto

⁠Motto’s Vision Camp⁠

Sunny Bonnell’s book: ⁠Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different⁠

Sunny’s recommendation: Jiro Dreams of Sushi

Join us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠https://www.aiga.org/design/aiga-design-conference