BFCM is the Super Bowl of ecom. Do you have your game plan?
In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically.
If you’re still blasting the same email to everyone, you’re leaving mountains of revenue on the table. Tim breaks down how AI decisioning engines pinpoint exactly when and how to reach each shopper, creating hyper-personalized messages that convert at lightning speed.
Also, should you be totally transparent about pricing in the age of taxes and tariffs? What does it mean to be mobile-first as a brand? They explain how all of it matters in the long run for trust and staying top-of-mind.
If you’re ready to move past spray-and-pray marketing this BFCM and start selling to people for life, this is the episode for you.
Check out Wunderkind and their Agentic AI capabilities: https://www.wunderkind.co/
Follow Tim:
LinkedIn: https://www.linkedin.com/in/timglomb/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
