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Blake Hutchison, CEO of Flippa, the world's largest marketplace for buying and selling digital businesses, joins Steve McGarry to unveil Broker AI: a suite of AI-powered tools that's set to transform how small business M&A gets done. From AI agents that source deals and qualify buyers, to automated P&L builders and multilingual deal rooms, this episode breaks down how Flippa is democratising business brokerage for entrepreneurs around the world.
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Blake Hutchison is the Chief Executive Officer of Flippa, the online marketplace that enables buying and selling of websites, apps, stores, and digital businesses. Since taking the helm in late 2018 as a turnaround CEO, Blake has driven Flippa’s growth and led a global team focused on empowering entrepreneurs and small business owners to exit on their terms and own their future.
LinkedIn - https://www.linkedin.com/in/blakehutchison/
Check Out Flippa’s Partner Program - https://flippapartners.com/
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Key Moments:
00:00 - Introduction — Blake Hutchison returns to The Exit
00:55 - Why business brokers are the heart of small business M&A
02:30 - Introducing Broker AI and the Certified Flipper Broker Partner Program
04:30 - Who should apply — the ideal broker partner profile
07:43 - Inside the brokerage process: deal sourcing, Lauren AI, and how leads work
09:00 - The P&L Builder: building SDE-adjusted financials for M&A
10:30 - The IM Generator and the 7 agents running on the platform
12:14 - Meet Brian and Lauren — the AI agents with names
14:28 - Going global: why the program is open worldwide
18:00 - Real-world example: Brokerall in Rome and the Italian Amazon FBA community
21:03 - Multilingual deal rooms in action
24:00 - Which asset types are hottest right now: Ecom, YouTube, and what's cooling
25:19 - The state of AI: fear, opportunity, and what Blake built himself this week
31:45 - Where to learn more and how to apply
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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
