In this inspiring episode, Brett chats with PR powerhouse Tonya McKenzie, a true OG in the escapee world, having built her own agency nearly a decade ago. Tonya shares the story of how her husband (a fellow escapee) gave her the push she needed to leap from corporate—and how she turned that leap into a thriving PR and media business. From launching a local real estate magazine to running full-service communications and now building a new Substack community, Tonya unpacks what it really takes to go solo and control your own narrative. What You’ll Learn: • Why Tonya left a corporate role in frustration over outdated practices • How her husband gave her the nudge to take the leap • What she learned from cold calling, local networking, and starting with community • The critical PR advice solo business owners need (especially GenX escapees!) • How personal storytelling and vulnerability are your greatest marketing tools • Why community-driven platforms like Substack are the new PR powerhouses Key Quotes: “Listen to hear, not to respond. That’s the foundation of all good PR.” “Your personal brand will attract the right customers—and repel the wrong ones.” “Everyone has a story. But not everyone is willing to be vulnerable enough to share it.” Resources Mentioned: • Sand & Shores – Tonya’s PR & communications agency • CTRL the Narrative – Tonya’s Substack community • Connect with Tonya on LinkedIn • Ray McKenzie’s past episodes: [Oct 2021] & [Oct 2024] If you’re ready to get comfortable telling your story and positioning yourself for solo success, this episode is a must-listen. And don’t forget—if you’re looking to join a supportive community of fellow GenX escapees, check out The Escapee Collective.
