Today I sat down with Stuart Brauer, founder of WTF Gym Talk and The Gym Real Estate Company. Stuart has 18+ years of experience in the fitness industry, where he owned his own gyms for a decade in Charlotte, NC and started a media and business consulting handle, WTF GYM TALK. Stu used the cash flow from his gym to purchase commercial real estate, which allowed him to "retire" from gym ownership at age 35. In 2021, he founded The Gym Real Estate Company to assist gym owners in leasing and purchasing buildings across the US. We discussed: 00:01 – Stu’s background: from CrossFit to gym ownership to consulting 03:11 – Using gyms to bankroll commercial real estate 04:29 – Launching WTF Gym Talk and scaling into consulting 05:45 – Brick-and-mortar vs. online coaching during COVID 06:22 – Solving the “time for money” problem as a consultant 08:41 – Leveraging real estate to increase income without charging clients more 10:20 – The value of mentorship and hiring smarter people 11:35 – Understanding client psychology by being a customer yourself 14:22 – Delivering “unreasonable hospitality” in fitness businesses 18:33 – Random acts of kindness and client surprise strategies online 21:18 – Creating shareable media that elevates clients’ status 24:21 – Retention: separating relationships from transactions 25:07 – Being emotional about the member, not the membership 27:49 – Why no client is truly “for life” (and how to love canceled clients) 33:02 – Frameworks for client experience: the bow tie effect & win-ask method 37:45 – Biggest mistakes gym owners make: neglecting HR and undercapitalizing Find Stuart Websites - wtfgymtalk.com and gymrealestate.co Instagram - @wtfgymtalk and @gymrealestate __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics. RAISING THE BAR FOR ONLINE COACHING!
