This week, I met with Benjamin Mayfield-Smith, Founder of Matter Athletica, a coaching ecosystem built for those who refuse to settle for average — in body, business, or life. Ben is a high-performance coach, bodybuilding specialist, and the mind behind The Matter Mentality — a philosophy rooted in radical ownership, intentional suffering, and the pursuit of untapped human potential. From competitive physique athletes to everyday high performers, his work blends elite training systems with a ruthless commitment to self-mastery. We discussed: Catching up with Ben Transitioning to performance coaching What is performance? Getting buy-in to NOT fully invest into sport Learning life skills through physical transformation How do we systematize the transfer of skill for sport to life? Return on investment within sales at the corporate level Walking the walk as a coach Showing up for people Shifting identity instead of setting long term goals Find Ben Website - http://www.matterathletica.com/ YouTube - Matter Athletica IG - @ ben_mayfieldsmith_/@MatterAthletica __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics. RAISING THE BAR FOR ONLINE COACHING!
