Sales is the oxygen of your business; without it, nothing else matters. In this episode, co-hosted with my wife Lori, our good friend Jillian Murphy who closed millions through conversations breaks down exactly how to adapt your sales strategy for today's market, why your content is the key to conversions, and how to close high-ticket clients right inside the DMs without endless calls or complicated funnels. We talk about how to avoid "golden retriever energy" in your messages, how to handle objections, and MORE. Get ready to stop dreading sales and change the way you approach with confidence. HIGHLIGHTS 00:00 THIS is the oxygen of your business! 07:30 Where the "ick" around sales comes from and how to overcome it. 12:45 The 4 main buyer types (and how to sell to each one). 19:00 The content strategy that is outperforming B-rolls in 2025. 22:45 Jillian's two part framework for closing sales in the DMs. 26:00 Do's and Don'ts of selling in the DMs. 32:00 How do you handle objections? 35:00 Client success stories from $30K turnarounds to $108K cash in 32 days. 44:00 How AI has changed sales. 45:30 Which platform to grow on vs. which to nurture on. RESOURCES 20 ways to break through DM conversations HERE ! Join the most supportive mastermind on the internet - the Mentor Collective Mastermind! Make More Sales in the next 90 days - GET THE BLUEPRINT HERE ! Check out upcoming events + Masterminds: chrisharder.me Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day. FOLLOW Chris: @chriswharder Lori: @loriharder Frello: @frello_app Jillian: @thejillianmurphy
