If you’ve been collecting guest emails for years but never actually sent one—this episode is for you. Sarah and Annette are walking you through five repeatable guest email ideas to help you stay connected with past guests, strengthen loyalty, and drive more direct bookings—all without sounding pushy or salesy. From newsletters to new-amenity announcements, you’ll learn how to keep your property top of mind and build a marketing system that runs year-round. You’ll Learn: Why your email list is one of your most valuable business assets How to reintroduce yourself and your property with every email The five guest email types you can send over and over again How to use these ideas across social media and your website for extra mileage Why consistent communication builds trust (and more repeat stays) Resources mentioned: Lodgify: Build a direct booking website with no tech stress — use code TFE20 for 20% off annual or biannual plans Mentioned in this episode: Avalara | Book a demo to save $100 Minoan | Visit MinoanExperience.com and tell them TFV sent you!
