Joe Pringle the Co-Founder of Veshin Factory talk with us a bout his journey. If the meaning of vegan food is clear and understandable the meaning of a vegan bag is not. Of course a bag will never eat meat. Especially when we associate the meaning of sustainability with the word vegan in fashion it is a clear greenwashing. No animal is killed because of leather in fact leather is a byproduct from the meat industry that would be burned otherwise. Until a certain extend we could consider this material as a circular bio material. Circular because it comes from a waste and his durability is the longest of all the materials as well it can be repaired. But if your factory embrace Buddhism you can't of course use leather and you start to look into alternatives materials that are not the easiest ones to industrialise. Joey also looks beyond a common factory mindset as profit is not everything but wellbeing of the employee has also a crucial role in his view. Can the fashion industry make also this step and don't think only about have higher turnover but a better wellbeing? Looking at the most popular fashion magazines it seems we are still very far from there. Thank you joey for sharing with us your view and to open up our mind into a different challenges we do not always think
