What really makes a strategy work—and why do so many professional services firms get it wrong? In this conversation with Alastair Beddow of Meridian West, we dig deep into how service-based companies can craft and implement strategies that actually stick. We explore what strategy is (and isn't), the role of evidence and data in decision-making, and why buy-in across the firm is non-negotiable if you want to move from vision to execution. I share stories and insights from my own experience alongside Alastair's expertise, and together we unpack the pitfalls of treating strategy as a static PowerPoint document rather than a living, breathing process. If you've ever wondered how to align your people, your clients, and your resources in a way that fuels sustainable growth, this episode is for you. Topics We Cover in This Episode: Why most strategies fail before they even begin The surprising role of "saying no" in fueling growth How the "triangle" of firm, clients, and people drives every strategic choice What professional services can learn from private equity's approach to growth How to navigate the emotional challenge of pulling back from long-time clients Why short-term wins matter for long-term strategy execution A framework to ensure your strategy doesn't just sit in a drawer If you're ready to think differently about how strategy is created, communicated, and lived out inside your firm, this episode will give you practical tools and a fresh perspective. Tune in, take notes, and start putting these ideas into practice today—because the best strategy isn't just written, it's implemented. Resources Mentioned: Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today! Connect with Alastair's:
[email protected] Alastair's LinkedIn: https://www.linkedin.com/in/alastair-beddow-43a20724/ Meridian West's website: https://meridianwest.co.uk/
