Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing , his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist , Udi knows firsthand how to build brands people actually love. In this episode, he and John dig deep into what separates average from iconic in today’s AI-drenched world of “best practices.”You’ll hear: Why courageous marketing requires risk, not just reach The 10-20% “crazy idea” budget every brand needs How sales and marketing can truly work together The real difference between vanity metrics and valuable growth How to craft a brand people feel , not just see Whether you’re a marketer looking to break the mold or a seller tired of lead-gen lip service—this episode is for you. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together! Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/ Connect with John on IG: https://www.instagram.com/johnmbarrows/ Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletter Connect with Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/ Get Udi's book Courageous Marketing: https://mybook.to/courageousmarketing Check out Gong's Website: https://www.gong.io/
