๐ Key topics include: What is Connected TV (CTV) and how it differs from OTT The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more Ad-supported vs. subscription-based streaming: who's winning? How high CPMs on CTV can still deliver ROI Cross-platform viewership and subscription fatigue Innovations like shoppable content and smarter audience targeting What brands and agencies should know before entering the CTV space ๐ก Whether youโre in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing. ๐ Listen now and get ahead of the curve on the future of TV in the Middle East. Watch the Full Episode and Follow us on Social Media! โ ๐ฒ Instagram: https://www.instagram.com/belowthefoldpodcast/ ๐ฌ YouTube: https://www.youtube.com/@BelowTheFoldPodcast ๐ต TikTok: https://www.tiktok.com/@belowthefold?lang=en ๐Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
