How DECKED Is Trying To Balance Brand and Performance

In this episode, Greg Randolph, VP of Marketing at DECKED, and Bridget Noonan, Senior Brand Director at DECKED, break down one of the biggest tensions in modern marketing: brand vs performance.

We talk about the rise of performance marketing, why it worked so well for so long, and why many brands are now hitting a ceiling. Greg and Bridget share how DECKED is thinking about long-term growth, what it actually means to invest in brand, and why community, storytelling, and customer connection are becoming more important than ever.

We also get into the risks of over-relying on paid channels, how to think about creative and frequency, and finding a balance between brand and performance marketing

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