ROAS? Nah. The Home Depot's All About ROMO

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Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.

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EPISODEAugust 26, 2025

ROAS? Nah. The Home Depot's All About ROMO

출처AdExchanger•AdExchanger Talks

Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.

이런 팟캐스트도 좋아하실 수 있어요

Waves Explore Library Vibes Podcasts Audiobooks