Mexico: The election that ended one‑party rule

In July 2000 an historic election in Mexico saw a change of government for the first time in 71 years.

Vicente Fox of the National Action Party was elected president, defeating the Institutional Revolutionary Party, which had held power since 1929.

Marketing strategist Francisco Ortiz worked on the Fox campaign. He speaks to Helen Ledwick about an election many thought impossible.

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(Photo: A Fox supporter wears a Fox mask during election celebrations. Credit: Yuri Cortez/AFP via Getty Images)