Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home —built to evolve as fast as she does. Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI , a Shopify agency known for pushing boundaries. In this episode, Shopify Partner Michal Klim takes us inside the build: How Hydrogen and Oxygen power a site that never stands still. Why merch sales weren’t the top priority—and what was. Why a “conversion-first” mindset wouldn’t work here—and what did. It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices. 🎧 Listen now on The Unofficial Shopify Podcast. The Unofficial Shopify Podcast is made by possible by our sponsors: Zipify – Build high-converting sales funnels Cleverific – Smart order editing for Shopify Address Validator – Reduce delivery address errors & costs Special thanks to our friends at Shopify and to our listeners. Show Links Lady Gaga’s Shopify Store – See the site in action Abracadabra! Building Lady Gaga's magical storefront experience on Hydrogen - Shopify Newsroom article Commerce-UI – The agency behind Lady Gaga’s Shopify site Shopify Hydrogen – Build headless commerce experiences Shopify Oxygen – Deploy Hydrogen storefronts on Shopify’s infrastructure Sanity CMS – Headless CMS used for editorial content Work with Kurt Want to optimize your Shopify store and grow your business? I help Shopify merchants like you increase conversions, streamline operations, and build standout online experiences . Apply to work with me: Ethercycle See how I’ve helped other brands: Recent Client Successes Get my best Shopify insights: Join My Newsletter Let’s make your Shopify store better, faster, and more profitable .
