Why Strong Profit Margins Matter More Than Sales in Your Product Business Let’s be honest. Selling more doesn’t always mean you’re making more. In this episode of the Resilient Retail Game Plan podcast I share why strong profit margins are the foundation of a sustainable product business. I’ll walk you through how to calculate your real margins how to spot the most common mistakes including ones I’ve seen big retailers make and what you can do to improve your pricing without sacrificing sales. In this episode I cover: The difference between 'in' margin and 'out' margin How discounting impacts your bottom line How often I recommend reviewing your prices Why your top sellers might be hurting your profits My practical tips for protecting margin and growing sustainably If you’ve ever looked at your sales numbers and thought "it still feels like I’m not earning enough" this is the episode for you. Tell me what hit home: DM @resilientretailclub on Instagram and tell me what resonated most with you. Please rate, follow, and share the Resilient Retail Club podcast in your app. It all helps us grow the show! Useful links: My freebie: http://www.resilientretailclub.com/freebie My website: https://www.resilientretailclub.com/podcast My Forbes page: https://www.forbes.com/sites/catherineerdly/ Timestamped summary: 00:00 Understanding Profit Margins 03:46 Why Profit Margins Are Key to Business Success 09:25 Calculate Costs for Profit Clarity 12:06 Minimise Discounts, Maximise Margins 15:31 Ideal Profit Margin Guidelines 17:47 Optimise Profits: Check Best Sellers 21:18 Monthly Margin Management Insights Mentioned in this episode: Stock doctor Faire 50% offer Use the code GamePlan25 to get 50% off and free shipping with your first order at faire.com Faire 50% off - use code 'GamePlan25'
