More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this happening? And what does it say about trust, tone, and the global conversation? Listen For 3:48 British Media’s Rising Credibility in the U.S. 7:23 Could BBC Influence U.S. Culture? 12:29 Feminism, TikTok, and the Tradwife Dilemma 18:47 Femininity and Power Around the World 21:32 Answer to Last Episode’s Question from Guest Sarah Waddington Guest: Helena Humphrey, BBC Email | X | Instagram | You Tube | Facebook Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show