"You can give away tons of knowledge, 90% of your knowledge, for free... And that's your secret sauce, that then you're going to get the sale." Evan Sitler-Bates Join Niiamah (@niiamahashong) with Evan Sitler-Bates and Brian Friedlander as they reveal why choosing the hardest path in business actually leads to the biggest breakthroughs. Discover how embracing challenges instead of avoiding them creates unstoppable competitive advantages. Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world. --Check out the video episode on YouTube !-- Timestamps: 0:00 Introductions and business missions 1:17 VR training for first responders 2:43 Criteria for business evolution 5:51 Embracing challenges over easy paths 8:20 Time patience in entrepreneurship 11:42 Biggest business surprises revealed 14:24 Service mission drives success 17:57 Balancing free value with profit 24:40 Real time failure handling 34:33 Problems evolve with growth Enter Evan Sitler-Bates' World: LinkedIn | YouTube | Website Enter Brian Friedlander's World: Instagram | LinkedIn | Website https://youtube.com/@ assistivetek Continue in Outlier's Edge World: Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community