Behind the scenes at F1's partner day, Leaders’ Editorial Director James Emmett and Content Director David Cushnan speak to senior brand executives from some of the sport's key sponsors. You'll hear from Moët Hennessy's Sport Partnership Director, Vincent Borjun-Privé, on why experiences are at the heart of LVMH's new relationship with F1; Thomas Mulders, Global Sponsorships Manager at Heineken, on ten seasons of F1 partnership; Globant's Global Sports Partnerships Head, Nicolas Rey Petit and Global SVP, Valeria Abadi on why the fastest growing IT company in the world has become an F1 partner; Amazon Web Services' (AWS) Head of Motorsport Partnerships, Mike Aghataher, on how its partnerships with F1 and Ferrari work in lockstep; and Lenovo's Global Sponsorship Director, Lara Rodini, on why the brand chose F1 to sit alongside its Fifa World Cup partnership. There’s also reflections on the highly-produced F175 show at the O2 Arena and why it’s unlikely to be a one-off, plus an analysis of F1's commercial health going into the 2025 season. To subscribe to Worth Knowing, the weekly sports industry newsletter from Leaders, visit: leadersinsport.com/newsletters
