IMG's SVP of Strategy and Growth Josh Humbler joins James Emmett in the Leaders studio in the second of a three-part series looking at how to do business around the global sports industry. After digging into the unique sports media market that is Australia, Brisbane native Humbler is joined by two Shanghai-based colleagues Ellein Cao, VP, Commercial, Greater China and Rufio Zhu, VP, Digital at what was until very recently the Mailman agency. On the agenda: how to make an impact in China and unearth the real economic opportunity ; making sense of the platforms, the numbers, and the content culture in China; tennis, soccer and the sports that are breaking through.
