Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve! You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Inside Google Ads course Want an exclusive invitation to the top search marketing conferences in the world... without getting off your couch? Now, Inside Google Ads course members get exclusive access to Jyll's conference presentations from Friends of Search, SMX Munich, MnSearch and more! Yet another reason to join more than 400+ Google Ads practitioners leveling up Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Read more about this topic on Jyll's Google Ads blog Why is Exact Match So Expensive in Google Ads? https://learn.jyll.ca/blog/why-is-exact-match-so-expensive-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? https://learn.jyll.ca/blog/are-exact-match-keywords-always-worth-the-higher-cost-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 SKAGs in Google Ads: Are They Still Relevant? https://learn.jyll.ca/blog/skags-in-google-ads-are-they-still-relevant?utm_source=podcast&utm_medium=referral&utm_campaign=episode62 Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
