Will Witt is a force to be reckoned with when it comes to Freedom Food and Foundational Health. He is a two-time national bestselling author, international speaker, primal health coach, and CEO of Pure Basics Collective, and is here to share his passion for natural health and personal sovereignty. Known for his viral videos with over a billion views, Will is on a mission to wake people up and help them reclaim their health, autonomy, and connection to real food. He believes that ancestral health should be accessible and unignorable, and his latest book, Do Not Comply, and his online farmer's market are just two ways he's achieving this. Will lives in Florida with his dog, Rocky, and embodies regenerative living in his daily life. In this episode, he's here to discuss his work and inspire others to make positive changes in their lives. Episode Overview: 0:00 Introduction to Will Witt 1:42 - A Gout Diagnosis at 24 4:41 - What is Pure Basics Collective? 6:53 - The Mission: Amplifying High-Quality, Truly Natural Foods 11:00 - Learning by Doing: Working on a Regenerative Raw Dairy Farm 13:00 - A Sacred Act: The Experience of Slaughtering Chickens 16:52 - The Driving Force: Why Health is Foundational to Purpose 19:28 - Why Don't People Make Healthy Changes? 21:22 - The Premise of "Do Not Comply" 25:25 - Using a Media Platform for Business and Passion 27:07 - Marketing Advice: Find Your Niche and Don't Quit 35:16 - Is the Health Space Saturated? 40:25 - The Necessity of Social Media & The Power of Email 44:45 - The One Core Principle of Health to Adopt: Play! Connect with Will on: IG - https://www.instagram.com/thewillwitt/ Website - https://purebasicscollective.com/ Website - https://www.donotcomplyhealth.com Book - https://www.hachettebookgroup.com/titles/will-witt/do-not-comply/9781546005599/ Ready to turn your passion for health into lasting impact? Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference. Curious about what's possible for your own health coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.
