What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current example, to answer the question every food founder and investor is asking: how do you turn a moment into a movement?
Featured Guest
Talia Solomon — Founder, The Brand Economist
Talia is a fractional CMO and brand advisor with a background in marketing and behavioral science. She has impacted companies across food, media, and consumer tech including Pizza Hut, Papa John's, Maggiano's, Del Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, and Ring Doorbell. Her cross-industry experience gives her a unique lens on habit formation and consumer psychology.
The Problem
Food trends explode fast, and fizzle just as quickly. Category saturation, cultural shifts, and the gap between first-time curiosity and repeat habit have ended many promising brands. The real question isn't how to generate buzz. It's how to make people come back.
Connect with Talia
Linkedin - https://www.linkedin.com/in/taliasacks
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Disclaimer
A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.
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