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It's common for the lede to get buried in the draft (and sometimes final) article.
In pitches, it can happen twofold: first there's a tendency to take up a half a screen of nonessential small talk ("Hope you're well"), and then even in what is supposedly the main pitch, there's often excessive background and context.
All of this may make you, the freelance writer, feel more comfortable. But it also means that the real focus of your story remains buried, and effectively unavailable to your editor and their readers. Let's exhume your story.
🔗 Mentioned in this episode:
WCP 182 Archives: Annoying pitches
WCP 155 Why your pitch is too long
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www.rebeccalweber.com/howtopitch
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📝 More info and complete show notes: www.rebeccalweber.com/podcast226