What makes a partnership actually work? Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics. In this episode, you’ll learn: How to structure partnerships around mutual tension and trust Why internal selling is ongoing , and how to do it well The step-by-step difference between performative and revenue-generating partner programs If you’re serious about using partnerships to drive real growth, this episode is your playbook. 🎧 Listen now to build partnerships that matter. New episodes Monday, Wednesday and Friday. More from Phil Hayes-St Clair: Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships Find me on LinkedIn Book a 1:1 Call This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships. PS - Have a guest recommendation for the show? Share this link with them .
