What if Apple’s rebirth didn’t start with Steve Jobs but with a factory swap in Singapore? For sales and marketing leaders, managing complexity is the killer of growth. Apple figured this out in 1997 by offloading core hardware production to NatSteel, a little-known electronics firm from Singapore. Here’s what you’ll learn in this episode: How to identify what to outsource—not by failure, but by strategic irrelevance How to create proximity in partnerships that drives speed, trust, and results How to design partnerships that scale with you—without becoming a liability If “partnership” and “growth” are part of your playbook, this episode will change how you think about both. New episodes Monday, Wednesday and Friday. More from Phil Hayes-St Clair: Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships Find me on LinkedIn Book a 1:1 Call This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships. PS - Have a guest recommendation for the show? Share this link with them .
