Today’s podcast breaks down how Michael Jordan and the Jordan Brand helped Paris Saint-German become a $4.5 billion football club. I look at how PSG went from an unknown European club to one of the most popular teams in the world on the back of an Air Jordan partnership that began in 2018. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
