In this episode of The Discussion I’m joined by Josh Muncke - Commercial Director, Retail & Consumer at Faculty and Sam Gregory - Executive Director at Human Rights Organisation, WITNESS. We cover generative AI models, what they are and how they're changing the customer experience. Testing and iterating as a process, and how the field of prompt engineering is going to evolve. Also shallow fakes versus deep fakes, the novel ability to create new media content from existing data, the need for safeguards and transparency. And of course, what's next for GPT, and the next generation of models. http://faculty.ai https://www.witness.org/ Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK and US
