How does creating content actually help you land more speaking engagements? And how do speaking engagements fuel your content strategy? In this episode, I’ll show you exactly how these two powerful tools work together to build your authority, visibility, and business growth.You will learn: Why content builds your authority as a speaker (even if you’re starting out)How to strategically record your speaking engagements for marketingHow to align your speaking topics with your business and brandHow becoming a thought leader helps attract new opportunitiesThe virtuous cycle between content & speaking — and how to leverage itTimestamps & Highlights:00:02 — How content helps you land speaking engagements00:30 — The “catch-22” of booking speaking gigs without previous experience01:00 — Building authority through content02:07 — Why having a clear message matters in both speaking and content02:40 — The importance of capturing footage when you speak03:14 — How to repurpose speaking footage into valuable content03:43 — Why showing yourself in a position of authority builds credibility04:15 — How to decide what topics to speak on (and how it aligns with your content strategy)05:17 — Becoming a thought leader through consistent content05:48 — Why building authority leads to inbound opportunities06:50 — How speaking and content feed each other — a virtuous cycleFREE DOWNLOAD: How to Use Content to Get Speaking Gigs: https://www.kimrittberg.com/gigs Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!
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