#271 GTM Engineering | In this episode, Dave is joined by John Short , CEO of Compound Growth Marketing, along with Cammy Keiler , Justin Johnson , and Dan Guenet . Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between RevOps and GTM engineering (and why the latter is more focused on building than just integrating) Real GTM engineering use cases, from AI-powered sales tools to mid-funnel campaigns that go way beyond ebooks How GTM engineers are driving higher revenue per employee and why this role should be one of your first five marketing hires Whether you’re hiring or just GTM-curious, you’ll leave this episode with a clear definition of the role, real-world examples, and tactical ways GTM engineers drive impact. Timestamps (00:00) - – Intro (02:53) - – Why this topic resonated with 1,200+ registrants (05:08) - – What even is **GTM engineering? (07:23) - – GTM engineering vs. RevOps vs. Marketing Ops (10:38) - – How AI is driving this role forward (13:48) - – Real examples: ABM campaigns, mid-funnel tools, sales call analysis (18:58) - – Tools GTM engineers are using today (Clay, Unify, GPTs) (22:23) - – Role of GTM engineering in revenue per employee (26:38) - – How GTM engineers enable sales + reduce headcount (30:30) - – What Dan actually does all day as a GTM engineer (35:20) - – Custom GPTs for sales and marketing teams (38:35) - – What MCP servers are (and why they matter) (43:05) - – Claude, Gamma, and AI-powered content systems (45:50) - – Why this isn’t just PLG (or ABM, or RevOps) (49:40) - – When to hire a GTM engineer (52:20) - – Big feelings about the role (and why they exist) (54:30) - – Closing thoughts + what to take away Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
