#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand , a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges. Matt and Sandra cover: How non-SaaS teams drive growth without demos, PLG, or huge lead volume Why events, word of mouth, and referrals often outperform funnels in these orgs Tactical ideas for gifting, partnerships, and pipeline-building on a lean budget Whether you work in SaaS or not, you’ll walk away with creative, scrappy strategies to build trust and drive results in B2B. Timestamps (00:00) - – Intro (02:38) - – Why Exit Five launched the Non-SaaS group (07:58) - – What makes non-SaaS marketing different (11:18) - – Budgets, sales cycles, and team structure (16:08) - – Why brand and trust matter more (18:18) - – Events > funnels in non-SaaS (27:10) - – How to build brand on a budget (32:40) - – Word-of-mouth and referral tactics (37:20) - – Gifting and relationship-driven growth (43:20) - – Scrappy, creative plays that actually work (48:50) - – What’s next for the Non-SaaS community Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more
