In this episode, Brandon Karpeles talks with Ben Justman, the winemaker and owner of Peony Lane, a low-intervention winery in Western Colorado that has taken a bold step in embracing Bitcoin. Ben shares his journey from struggling geologist to winemaker and how Bitcoin became a crucial part of his business strategy. They discuss the challenges of running a winery in a volatile climate, why Ben decided to focus solely on selling to Bitcoiners, and how he’s built a loyal customer base without traditional marketing or advertising. Ben also dives into the philosophy behind low-intervention wines, the growing demand for Bitcoin as a method of payment, and why he believes Bitcoin is the ultimate tool for business owners seeking financial sovereignty. Connect with Ben on Twitter: https://twitter.com/BenJustman Peony Lane: https://peonylanewine.com ⚡️ Bitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Simply visit bitcoinwell.com/sovreign to get started today. Want free Bitcoin Resources? Go here: Sovreign.io/resources Interested in a free 30-minute consultation to discuss Bitcoin in your business? Go here: Sovreign.io/contact Connect with Brandon: LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/ Nostr: @plebiAnon
