Most people know LUSH for its colorful, fizzing bath bombs, but that's just the surface. Behind the fresh scents and fun products is a full-blown sustainable revolution built on deep ethical principles. So, what does it really take to champion this mission in Thailand? Join us as we sit down with Boom, the Brand Manager who has been with LUSH Thailand since its inception. He unpacks the brand's incredible journey, sharing behind-the-scenes stories of everything from the excitement of the first store opening to leading national campaigns that champion environmental consciousness and fight against animal testing. This is the inside story of how one brand balances playful products with a powerful, unwavering purpose. In this conversation, we unpack: The personal journey from the shop floor to leading a national brand. How LUSH communicates its serious commitment to fresh ingredients and ethical sourcing. The inside story on impactful local partnerships (like with WFFT & ThaiTGA). The challenges and triumphs of growing a purpose-driven brand in a bustling market. The future vision for sustainable beauty in Thailand and beyond. Follow our Guest: Brand: LUSH Thailand Website: th.lush.com Instagram: @lushthailand
