Somebody Else's Problem Field

In this episode, I’m digging into the idea that sustainability is always “someone else’s problem” - the government, big business, China, consumers, take your pick. 

Inspired by a Douglas Adams quote and a lot of workplace reality, we’re exploring the psychological blind spots that keep teams stuck and sustainability sitting out in the metaphorical corridor.

I share why this mindset is so persistent, how to meet people where they are, and the power of tiny permanent wins in creating real traction. Plus, I offer practical ways to embed sustainability into every corner of your business - without waiting for permission or trying to convince people who “just don’t get it.” 

If you’ve ever felt frustrated by inaction or unsure how to get others on board, this episode is for you.

Here are the highlights:

Navigating the Blind Spot (3:52)

The Role of People in the Climate Movement (6:13)

Encouraging Non-Experts to Act (9:14)

Tips for Moving People Towards Sustainability (11:51)

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