This episode originally published in May 2024. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged: We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist) We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels Listen For 4:54 A Stakeholder Engagement Process for Addressing Misinformation 11:04 Community Level Education Strategies 14:56 Focus on Building Trust 19:26 Civility and Constructive Discourse Guest: Ray Day, 2024 chair PRSA LinkedIn PRSA News Release Download the Guidebook Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies Stories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episode Support the show Support the show
