Everyday Persuasion: The Sales Tactics That Work With Kids, Bosses, AND Clients - with Dean Karrel

Dean Karrel, a sales trainer and career advisor, joins Brian to discuss everyday sales tactics that can be used to influence and persuade, not just in a sales role but in all aspects of life - with kids, family, bosses, and clients. They discuss emotional intelligence, listening, understanding the other person's perspective, telling stories, being prepared, focusing on benefits over features, building trust through integrity, and character, as key skills for effective "selling" and positive influence in all your relationships. Selling is a valuable skill in all your roles throughout your life. Everyday persuasion is right!

See the full details and links on the episode's page.

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Links to References In This Episode

Dean Karrel's book "Mastering the Basics: Keys to Career & Life Success"

Dean Karrel’s courses on LinkedIn Learning

Brian Nelson-Palmer's TEDx talk on the value of your time

Movie Glengarry Glen Ross - the Alec Baldwin "Always Be Closing" speech scene

Movie - The Wolf of Wall Street - The Sales Speech Scene

Movie - Tin Men - scene on deception & Aluminum Siding

Dr. Todd Dewett's episode on storytelling

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Everyday PERSUASION

We all have an aversion to “sales” and “selling.” Visions of high pressure, scammy salespeople immediately come to mind thanks to negative stereotypes perpetuated by popular media. However, the reality is sales skills are invaluable in all aspects of business and life – with your colleagues, your family, even your kids. Sales, influence, and persuasion happen everyday in a variety of relationships and scenarios.

So how can you utilize sales tactics effectively without manipulation? The key is authenticity. Success lies in enhancing your natural abilities rather than pretending to be someone you’re not.

Emotional Intelligence Sets the Stage

The first and most critical sales skill is emotional intelligence – self-awareness and understanding others. You can’t sell anything without first reading the emotional state of the other party. Listen more than you speak to pick up on cues revealing how the other person is feeling and what objections or concerns they may have. Empathize and find common ground. No progress will happen if emotions run high or trust lacks. As one quote puts it, “take it easy, they’re doing the best they can.” Meet people where they are first before launching into a proposal or request.

What’s in It For Them?

We all ask ourselves “What’s in this for me?” when presented with an offer. The key is to flip perspectives. Demonstrate how your product, idea, or proposal specifically solves a problem or adds value for the other party. Generic benefits don’t compel action. You have to understand motivations and goals from their angle. Do your research to craft messaging hitting on tangible outcomes the other person cares about.

An example shared was utilizing AI to help clean out and use up food when moving houses. The benefit of convenience connecting with a pressing real need in the moment led to adoption of the technology