Since its creation in 2004, Celsius has positioned itself as a fitness-oriented energy drink, appealing to a younger generation seeking a healthy lifestyle. With claims of “negative calories” and no artificial preservatives, the brand has achieved remarkable growth, boasting a 100% compound annual growth rate (CAGR) over the past five years. Backed by a significant partnership with PepsiCo, Celsius has made its way onto the shelves of every major U.S. retailer and captured around 9-11% of the U.S. energy drink market. However, despite these achievements, Celsius' stock has declined by 65%, raising the question for investors: Is Celsius just experiencing a bump in the road, or are there underlying risks to consider? This analysis delves into Celsius' business model, its competitive moat, and the opportunities and risks that could shape its future trajectory. Curious? Disclaimer: Nothing in this podcast can be considered financial advice. This is for educational purposes only. We may hold positions in the businesses discussed. Do your own research. You can also find us on: X @DutchInvestors Substack @The Dutch Investors Instagram @The Dutch Investors
