There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of Podcasting Insights, I lay out why that’s a sure-fire way to set yourself up for repeated disappointment and burnout. Instead, I’ll walk you through my entire approach for building podcasts people actually want to talk about, and not just because you begged them to on LinkedIn. We get into why promotion isn’t the lever you pull first, what actually matters to develop a show that holds attention, and what I make every client face up to before they spend a penny (or another hour) trying to chase down listeners. 00:00 Why Your Promotion is in Reverse! 04:53 Integrity and Strategic Success 07:34 "Building Loyal, Valuable Audiences" 12:57 Silent Launch Strategy Advice 13:59 Proof Before Promotion Strategy Useful links: Get your audit - https://podmastery.co/lite See your Apple Podcasts retention data: https://podcastsconnect.apple.com/ Spotify dashboard: https://podcasters.spotify.com/gateway Find all episodes of Podcasting Insights: https://www.podmastery.co/ Tom Webster's The Audience Is Listening: https://audienceislisteningbook.com/ Mentioned in this episode: A Podknows Production Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/ Show Notes Simplified Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY) Simplify your show notes
