Published author and retail expert Tina Wells has been a lifelong strategist and entrepreneur since she founded her first of many companies at 15 years old. Today, Tina is a renowned published author of 20 books, founder of a multimedia content venture, and retail designer and brand expert having several original collections launch in Target stores Nationwide. On today's episode, Phoebe and Tina talk about the impactful steps you need to take in order to get your products in front of buyers, how to develop your brand story, and making time for your own work life harmony. Key Takeaways: ✿ Being in the know of the Retail Timeline; producing product from design, development, placing orders, to the in-store delivery where your product makes it onto shelves. ✿ Understanding your sales: Doing Market Research and taking data from your sales to predict retail trends to know which products to reproduce in new colors and variations of the original. ✿ Getting in front of buyers by going to trade shows to present your products to potential retailers. ✿ "The biggest part of your job as the founder is to really tell the story of your brand and why your brand needs to be in a particular retailer." Sign up for Tina's FREE Retail Workshop at bit.ly/retailtinaggc For Tina's book The Elevation Approach and more Retail Insights, visit Tinawells.com and follow Tina on Instagram at @tinawells After this inspiring convo, you're def ready to expand your revenue thru retailers – Apply now to get on Faire 2024 Event Apps are Now Open! Apply here: https://www.girlgangcraft.com/apply Be featured on the Mother's Day Gift Guide: http://girlgangcraft.com/apply-mothers-day-gift-guide Follow Phoebe and GGC on Instagram @PhoebeSherman and @GirlGangCraft and on TikTok @Phoebe.Sherman Like, subscribe, and watch our convos on YouTube For episode shownotes and transcript, please visit our webiste
