One advert wiped out a supermarket product in six weeks, and Kevin Chesters was right in the middle of it. He saw the disaster coming, ignored the warning signs and watched the whole thing collapse in real time. Kevin Chesters is a seasoned strategist with more than twenty five years in top flight marketing, including leadership roles as Chief Strategy Officer at Wieden+Kennedy London, Dentsu McGarryBowen and Ogilvy, plus a spell as Head of Strategy at BT. His track record gives him serious ...
