117. Small Email Lists, Big Impact with Shannon Vondy

Email marketing—ever heard it's something you should incorporate into your business strategy, but are not sure where to start? The kinds of emails to send, the timing, the frequency, and how to avoid sounding like a used car salesman can be overwhelming. 

Brittnie sits down with email marketing expert Shannon to explore how email can transform your business, especially during challenging times. Shannon shares her inspiring journey into email marketing, which began during the 2020 pandemic when one email brought in $2,600 and helped save her 10-year-old business. Now, she's on a mission to teach others how to harness the power of email to grow their businesses.

What You'll Learn:

• Why Email Marketing Works: Discover how email became Shannon's lifeline during a crisis and why it can be a game-changer for your business too.
• Tips for Crafting Engaging Emails: Learn how to avoid sounding too salesy by keeping your tone conversational and authentic. Shannon shares why you should write to your email list as if you’re talking to friends.
• Finding the Right Balance: Shannon's advice on email frequency, stressing the importance of sending valuable content rather than overwhelming your subscribers with too many emails.
• Adding a Personal Touch: Why your emails should go beyond business. Including personal stories, tips, or even favorite recipes can make your messages more relatable and engaging.
• Overcoming Challenges: Practical advice for family photographers and service providers who face economic hurdles. Shannon talks about keeping your business enjoyable and letting that energy reflect in your emails.
• Building Authority Through Emails: Position yourself as an expert in your field by sharing success stories and how-tos.
• The Power of a Small but Mighty List: Why a smaller, more engaged email list can be more impactful than a large, disengaged one.

Key Takeaways:

• You don't need a massive list to see significant sales results; quality and connection matter more.
• Consistent, valuable, and authentic emails can help you grow your business even during tough times.
• Balancing fun and professionalism in your emails can create stronger relationships with your audience.

About Shannon

Shannon (aka Mrs. Vondy and often called The Email Queen) went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2600. After earning an additional 13k that year from email marketing alone, she created The Email Club. Now, through her Email Club Membership, she's helped hundreds of business owners discover that email is easy, fun and extremely profitable. 

When she isn't talking about email, or mentoring business owners, you can find her snuggled up on the sofa binging Netflix with her husband and their 2 rescue huskies. 💛

Instagram: https://www.instagram.com/mrs.vondy/

Website: https://www.theemailclub.co/

Youtube: https://www.youtube.com/@mrsvondy

Grab your free mini eBox: https://www.theemailclub.co/podcast-b

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