In this episode: The evolution of PR in the Middle East & North Africa AI vs. human connection: can tech ever truly replace empathy? Why meaningful relationships still drive brand and business success Inside scoop: What to expect from Dubai AI Festival 2025 Building a legacy through content, culture, and connection Guest spotlight: Shadi Dawi Global PR Leader, Regional & Global PR Director at Trescon Award-winning Technology Journalist (Dubai, 2023) First graduate in AI Journalism & Metaverse Media (2022) Architect of 400+ C-suite interviews and 50+ leadership trainings Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit Learn more: www.shadidawi.com Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you. TIMESTAMPS: 00:00 – Welcome to Below the Fold 00:55 – Special Edition: Dubai AI Festival 2025 01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention 02:56 – From Hospitality to Global PR Leader 06:06 – Emotions in AI and the Business of Storytelling 09:12 – Lifelong Learning in a Fast-Changing Industry 17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation 23:45 – Final Reflections from Shadi Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
