Key Topics Covered: • What PR really is beyond media coverage (and why most people get it wrong) • The importance of personal branding and self-promotion in today’s market • Why you don’t need a background in PR to start making an impact • How PR can help close deals and bring in inbound leads • Budget-friendly PR strategies for startups and SMEs • The power of LinkedIn influencers and why they’re taking over the PR game • Why PR is about storytelling and credibility , not just media placements • Unexpected collaborations and how they can skyrocket your brand’s reach Key Takeaways: ✔ PR is not a luxury—it’s a necessity in today’s competitive landscape. ✔ You don’t need a PR agency to start building authority—you just need the right strategy. ✔ Your online presence is your PR—like it or not. Be intentional about your content. ✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth. 🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand. 🚀 Loved the episode? Subscribe, drop a review, and let us know your biggest PR takeaway! Timestamps: 00:00 – Introduction 01:27 – Guest intro: Lara Geadah returns for another episode 03:12 – What PR really is vs. common misconceptions 05:34 – Why PR isn’t just media coverage—it’s how you present yourself 09:32 – PR strategies for credibility and sales 13:56 – How PR can help you close deals 19:50 – Budget-friendly PR strategies for small businesses 23:11 – The rise of LinkedIn influencers & personal branding 32:50 – How PR creates inbound opportunities 35:26 – Strategic collaborations and their unexpected benefits 38:28 – Final thoughts & advice for businesses looking to elevate their PR Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
