ROAS? Nah. The Home Depot's All About ROMO

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Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.

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EPISODEAugust 26, 2025

ROAS? Nah. The Home Depot's All About ROMO

DaAdExchanger•AdExchanger Talks

Potrebbe piacerti anche

Aiuto Contattaci Termini Riservatezza Diritti d'autore DMCA Informazioni su di noi Guida Radio Incorpora player

Waves Explore Library Vibes Podcasts Audiobooks