Chapters 00:00 Introduction to Victoria Williams and Her Journey 03:04 The Impact of Family Background on Entrepreneurial Spirit 05:46 Navigating the Cannabis Industry: Education and Advocacy 08:54 Understanding Social Equity in Cannabis Licensing 11:52 The Evolution of Wake and Vape: From Idea to Brand 15:00 Challenges Faced in the Cannabis Business 17:57 Lessons Learned and Future Aspirations 24:07 The Birth of Wake and Vape 27:42 Branding and Packaging Insights 30:29 Understanding Product Quality 32:08 Overcoming Market Skepticism 34:10 Empowering Women in Cannabis 37:15 Current Challenges in the Cannabis Market 38:51 Advice for Aspiring Entrepreneurs 41:15 Defining Success
