My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her focus on what she refers to as “communities others forget.”
The Noble Paperie is primarily known for Kate’s NICU, infertility and miscarriage cards — just try searching for one of these categories on Etsy to see what I mean. These topics had never been aired so publicly on stationery before Kate came along — and her carefully composed, hand-lettered designs have helped bring them into the open, being discussed, supported and processed as they deserve.
We cover a lot of ground there — but Kate's decision to exit social media as both an individual and a business is also beyond insightful. Leaving Instagram and all its requisite reels, posts and the like freed up Kate's time and mental bandwidth. She forged her own distinctive path to interact with her peeps honestly and directly. And, she increased her revenue 250% from the previous year! Listen in — and you'll find yourself looking at stationery with fresh eyes too.
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